Cortex CMO

Use Big Data and Data Science to

Analyze real-time effectiveness and return
of your marketing campaigns

Automate and centralize data from every channel, place and brand




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Welcome to Marketing
in the Digital Era

Despite all the recent technological advances, measuring the results of marketing campaigns is still unsatisfactory in most companies. The data of paid media and owned media in different channels are not standardized. And there is a lack of accurate, real-time information so that marketing managers can decide on the best marketing mix to invest.


The emergence of new media and the changes in the way they are consumed make this measurement even more difficult. It is also hard for managers to understand the relationship between the different types of media and how each one affect sales. Fortunately, this is getting in the past.


Cortex CMO was born ready to solve these problems. Combining Big Data's new digital technologies with Data Science, the solution manages to strike the right balance between investment in media and return in sales. With Cortex CMO, you can instantly find the right budget and the right media for every situation.

 

Welcome to Marketing
in the Digital Era

Despite all the recent technological advances, measuring the results of marketing campaigns is still unsatisfactory in most companies. The data of paid media and owned media in different channels are not standardized. And there is a lack of accurate, real-time information so that marketing managers can decide on the best marketing mix to invest.


The emergence of new media and the changes in the way they are consumed make this measurement even more difficult. It is also hard for managers to understand the relationship between the different types of media and how each one affect sales. Fortunately, this is getting in the past.


Cortex CMO was born ready to solve these problems. Combining Big Data's new digital technologies with Data Science, the solution manages to strike the right balance between investment in media and return in sales. With Cortex CMO, you can instantly find the right budget and the right media for every situation.

A simple and complete way
of analyzing marketing results

platform CortexCMO marketing CMO
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Media
integration


Unify the data of all your online and offline marketing campaigns. Integrate data from paid and owned media into quick and standardized performance reports.

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Value
driven


Identify the return of paid and earned media. Focus your investments in the right places to increase revenue, market share and brand equity.

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Data
science


Find out the optimal return for your investments in each media. Get predictive, prescriptive and data-based analysis.

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Real
time


Take control of your decisions. Swap old static and late reports for continuous and real-time tracking of each campaign.

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Monitor the
competition


Follow the market movements. Compare your market-share and ROI in media with your competitors.

Improve sales with
the optimal budget for
each media channel

Unify data from all your different types of media:
online, offline, paid and owned media;


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Find out where your paid media offers more return;

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Understand the relationship between the
3 types of media and their impact on sales;

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Learn about the influence of each campaign in brand value;

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Compare your market share with competitors in real-time;

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Launch high ROI communication actions

Monitor value generated by each communication action, including press releases, events, sponsorships and multimedia campaigns


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Understand its impact on sales and lead generation

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Keep track of whether key messages are being properly communicated

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Follow each of your actions impact in networks and be able to influence conversation when needed, before it's too late.

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Prioritize influencers who bring best return when they are part of your communication actions

Speed ​​with flexibility


For faster implementation, Cortex solutions are already pre configured on our platform
but can also be tailored to each customer's needs

+ Efficiency

in marketing investments

+Impact

and revenue generation

+Market share

and brand exposure

+Control

and less manual labor

What market experts are saying

Who is using Cortex platform

FCA BTG Pactual CPFL Magazine Luiza Nike

What market experts are saying

Who is using Cortex platform

FCA BTG Pactual CPFL Magazine Luiza Nike

Shall we modernize your marketing?


We are very happy to know that Cortex CMO is growing to be a reference in data driven
marketing management. Don’t be left behind.
Let's have a chat and evaluate together how Cortex CMO can help you too?


Talk to us
Talk to us