Use Big Data and Data Science to

Double PR
economic results

and show communications real value to the entire company




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Welcome to the modern
communication area

It is said that PR professionals are about to be extinguished. But it's also said that consumers rely less and less on advertisements and more and more on what the influencers say. How to bring both trends together?


In fact, PR has never been so important. Who is actually living on borrowed time is that PR professional who did not realize how things have changed: influencers, media, news speed and mainly, demand for results.


See how Cortex customers have used Big Data to transform their communication into a modern area: more agile, data driven and adding real value to business.

 

Welcome to the modern
communication area

It is said that PR professionals are about to be extinguished. But it's also said that consumers rely less and less on advertisements and more and more on what the influencers say. How to bring both trends together?


In fact, PR has never been so important. Who is actually living on borrowed time is that PR professional who did not realize how things have changed: influencers, media, news speed and mainly, demand for results.


See how Cortex customers have used Big Data to transform their communication into a modern area: more agile, data driven and adding real value to business.

Turn your communication
into a profit center area

platform CortexPR communication PR

Value
oriented


Measure reputation and earned media ROI in all media: traditional and social

Modern
metrics


Old ways of measuring do not apply to new media. Use modern business metrics that can be easily understood by all your peers

Real
Time


Exchange old static and late reports for an integrated and real-time monitoring

Data
Driven


Use data science to prioritize influencers and topics that are proven to bring more return to business

Relevant
to Business


Traditional (old) clipping is little read nowadays. Make your information spread more dynamic and relevant to business

Launch high ROI
communication
actions

Monitor value generated by each communication action,
including press releases, events, sponsorships and
multimedia campaigns


check

Understand its impact on sales and lead generation

check

Keep track of whether key messages are being properly
communicated

check

Follow each of your actions impact in networks and be able
to influence conversation when needed,
before it's too late.

check

Prioritize influencers who bring best return when they are
part of your communication actions

imac platform CortexPR communication PR

Launch high ROI communication actions

Monitor value generated by each communication action, including press releases, events, sponsorships and multimedia campaigns


check

Understand its impact on sales and lead generation

check

Keep track of whether key messages are being properly communicated

check

Follow each of your actions impact in networks and be able to influence conversation when needed, before it's too late.

check

Prioritize influencers who bring best return when they are part of your communication actions

Speed ​​with flexibility


For faster implementation, Cortex solutions are already pre configured on our platform
but can also be tailored to each customer's needs

+ Brand equity

by presence in all media

+Productivity

for communications

+ROI

of targeted communication actions

+Recognition

of PR work

What market experts are saying

Who is using Cortex platform

FCA BTG Pactual CPFL Coca-Cola Magazine Luiza Nike

What market experts are saying

Who is using Cortex platform

FCA BTG Pactual CPFL Coca-Cola Magazine Luiza Nike

Shall we modernize your communication?


We are very happy to know that CortexPR is becoming reference in data driven communication management. Don’t be left behind.
Let's have a chat and evaluate together how Cortex PR can help you too?


Talk to us
Talk to us