Media Reputation

Monitor your brand reputation in real-time and report it with KPIs that speak the language of the C-levels

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Evaluate how each strategic pillar, vehicle or opinion leader impacts your reputation. Anticipate image crises and opportunities.

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The main challenges in communication management due to the new media ecosystem:

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    Focus only on the mainstream press and high volumetry of news without meaning for the business, with monthly reports distant from the facts monitored

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    Outdated measurement methodologies, such as centimeters

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    Indicators that do not correlate with the KPIs of the CEO, the Board, with other areas and with the strategic objectives of the company

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    Diverse data sources, no integration in visualizations

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    Delays in identifying and reacting to potential image crisis outbreaks

Cortex can help with:

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    Real-time monitoring

    Follow in real time what the press is saying about your company and monitor your brand's exposure in the media.

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    Competitors monitoring

    Understand the quantitative results of your competitors. Follow the frequency and reach of their publications in each media vehicle.

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    Reputation management

    Follow the daily reputation of your brand and your competitors. Monitor trends and potential image risks, analyzing each strategic pillar. Learn how each one of them is impacting your reputation.

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    Opinion Leader Ranking

    Track how your brand and your industry are being talked about by each vehicle and opinion leader. Identify which vehicles generate the best result for your brand.

Expected Results:

  • More agility to analyze the protagonism and sentiment of publications

    This way you can track how your brand is perceived and what position it occupies in people's imagination

    More strategy to develop actions that correlate with the CEO's objectives

    With your own dashboards, it is possible to prove the return on actions and clearly show the results of communication actions

    Less effort to manage reputation by strategic pillars

    You only follow what is really strategic for your organization 

     

     

Want to know the #1 solution for Reputation Management and Strategic Communication and transform the area's actions into KPIs for business?

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