Track how topics of impact to your business are being perceived by the press, opinion leaders and competitors

Cortex can help with:

Real-time monitoring

Track how topics of impact to the business are being perceived by the press, opinion leaders and competitors.
Opinion leader analysis

Check trends on business agendas among opinion leaders in the press and social media. Understand their interest and perception regarding the relevant topics for the company.
Competitors' movements

Track which companies are most inserting themselves in the topics of interest and how they are positioning themselves on the issues.
Risks and opportunities

Identify possible risks and opportunities to insert yourself in the debate by following conversations in the networks of the main opinion leaders. Understand the best moment to launch your actions and maximize your exposure.

Expected results:

Easier to identify the opinion leaders more adherent with the brand.

So you know who has more adherence to the impact themes for the business.

More strategy to position yourself (or not) in relation to relevant subjects.

You monitor the relationship to issues that really generate business impact, without the brand being caught by surprise.

Less effort to follow how your competitors are positioning themselves in the media.

So you evaluate how major brands are positioning themselves inside and outside your market.